The future will be electric. The present already is.
In a world constantly in motion and more connected than ever, the fight against climate change requires action, and electricity is the engine that powers this action.
At the heart of the energy revolution is the cable. The historical knowledge and expertise of Nexans is an essential link to the future.
Our mission is to electrify the world sustainably by charting a course that combines innovation, value, and responsibility to bring energy where it is most needed.
To achieve this, we have defined a unique model which we call E3 for Environment, Economy and Engagement. These three intrinsically linked pillars are the foundation of our actions and decisions to better reconcile profitability and sustainability.
We give all our partners, manufacturers, distributors, electricians, and team members the power to drive positive change throughout their journey.
From the vast expanses of offshore wind farms to the intimacy of homes, our cable systems and services meet the needs of our customers at every stage of their projects from engineering, designing, and installation to maintenance, recycling, repair and repurposing.
The essence of our global industrial expertise is based on the passionate commitment of our 28,500 employees and their constant desire to improve, acquire skills, share their knowledge, and contribute positively to the future of the cable industry and to a changing society.
Our brand reflects group ambition, attached to our values ​​and our history, serving our employees and customers.
Organic N of Nexans:
The unbreakable link between our past, our present and our future, leaning forward, a dynamic representation of how our businesses are interconnected. The symbol of circulating energy, active force, and the creative power of initiating action, all dedicated to serving the vital resource that is electricity.
Red Gold Gradient:
Warmer, more enveloping shade, for us, the color of copper, otherwise called red gold is the color of the energy transition. Associated with white, the color of integrity, of transparency, of all the possibilities on which a new story can be written. A story to electrify the future with impact.
Our aim is to foster trust by offering concrete evidence that our approach is the most effective way to make the most impact.
Our Brand Voice is:
Inspiring: By promoting our transformation to electrify the world with more responsibilities
Specific: By addressing each stakeholder according to its specific needs
True: By delivering strong facts and figures that support transparency by showcasing our actions
Our Tone of Voice is:
Direct: Concise and accessible to illustrate dynamism and actions
Questioning: Explicit, useful, developing communication style grounded in reality
Impulse creator: Welcoming, using “you” and “we” to foster our sense of connection
Masterbrand: Nexans
The brand that refers to the group’s strategic positioning at global, regional and local level, in the 3 major sectors of sustainable electrification: Generation & Transmission, Distribution, Usage.
Subsidiaries Brands “by Nexans”:
Madeco, Indeco, Centelsa, Reka, Liban Cables.
Regional or local brands that exemplify Nexans’ proficiency and leadership in specific electrification sectors, tailored to the market structure and local requirements of a given region or country.
Trademarks:
For innovative services: Mobiway, Ultracker
Trademarks filed and registered in various countries where we operate to offer more innovation and added value throughout the customer journey.
For cable as core business: Nexans + product designation
Using a consistent product name across all cable ranges worldwide, Nexans reaffirms its long-standing expertise in cable manufacturing. It also underscores our plants’ unwavering commitment to delivering outstanding performance and exceptional quality in all our cable products.
Specific programs by Nexans:
Dedicated initiatives such as research and training programs developed by Nexans for the advantage of its stakeholders, including customers, partners, and distributors.
Cables, services and specific programs are part of dedicated global, regional or local offers that provide value creation for customers and partners (Fire Safety, Solar Power, Low Carbon).
